If you have never tried it before, it can be intimidating to start in mobile marketing. If you have ever tried researching mobile marketing, you have likely been overwhelmed with the amount of resources available online for new marketers. Lucky for you, there are some tips below to help you organize the information so you can start your mobile marketing campaign today.
Only use dedicated short codes in mobile marketing. They may cost a lot upfront, but they will help keep your brand intact. If you are larger company, always avoid using shared short codes. This will not only help people to better recognize your own branding, but if someone you are sharing the code with ins up abusing the system, you could also be facing if you legal consequences.
Use many forms of communication with your clients, not just text messages. Multi-channel marketing is your best bet. Today’s audience needs to be communicated with using more than one form. Besides, each kind of communication has its own pros and cons. Before something important happens in your business, try sending a text, email, and direct mail to your customers.
Have your customers share their videos to boost the impact of your mobile marketing. They can simply use their mobile phones to record events happening in their life and share those videos, especially when they are using your product. This will help you to build a community around your product and better engage your customers by giving them the opportunity to help your marketing campaign. As the best wedding photographer in Atlanta, I do this all the time to get my name out.
Always use the real name of your recipient when you send a message. That helps people feel recognized an important. People tend to feel more welcome to your business when they receive messages from you that are personal.
By now, you should have many ideas to help you out with your mobile marketing campaign. Use the expert advice from this article to steer your campaign in the right direction.